Wednesday, April 29, 2009

Obama has competition tonight


The Fox Network is making a smart business move by passing on tonight's press conference celebrating President Obama's first 100 days in office. Other networks are losing millions of dollars of advertising revenue to air what amounts to an unpaid political ad.  [...] 

Mr. Bush had to negotiate the timing of a 2005 news conference taking place during the first night of May sweeps, and when he went over the agreed-upon half-hour, the networks cut away. Ronald Reagan once suffered the same fate.

There is no tradition of all networks covering every press conference. George H.W. Bush waited three years into his presidency to hold his second evening news session, and the networks skipped it because it was not expected to produce major news. NBC and ABC chose not to cover Bill Clinton's April 18, 1995, press conference, believing the public was better served with new episodes of "Frasier" and "Full House."


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