This worked politically for Obama because it tapped into a deep longing in American life -- the longing on the part of whites to escape the stigma of racism. In running for the presidency -- and presenting himself to a majority white nation -- Obama knew intuitively that he was dealing with a stigmatized people. He knew whites were stigmatized as being prejudiced, and that they hated this situation and literally longed for ways to disprove the stigma. [...]
So I don't think whites really want change from Obama as much as they want documentation of change that has already occurred. They want him in the White House first of all as evidence, certification and recognition.
But there is an inherent contradiction in all this. When whites -- especially today's younger generation -- proudly support Obama for his post-racialism, they unwittingly embrace race as their primary motivation. They think and act racially, not post-racially. The point is that a post-racial society is a bargainer's ploy: It seduces whites with a vision of their racial innocence precisely to coerce them into acting out of a racial motivation. A real post-racialist could not be bargained with and would not care about displaying or documenting his racial innocence. Such a person would evaluate Obama politically rather than culturally.