Academic Thuggery

Weekly Standard on Indoctrinate U

In order to generate interest from a studio, the film's producers have been trying to stir up excitement at the grassroots level. "At our website, indoctrinateu.com, people can punch in their zip codes and when they do that, it puts a pin on a Google map. We've got thousands and thousands of pins on there now, and over 10,000 localities around the country where people have expressed interest in the film. That's a bankable asset," Maloney says. "We can go to distributors and say 'Look, we haven't spent a dime on promoting this film yet, and we've already had tens of thousands of people sign up saying they'd see this near them if it was shown there." Browning adds, "The idea is to show the demand for a film like this and show there's a ready made audience. That's the hope."